More effective marketing and sales
If your revenues and profits are not what you planned for it’s time to find out why and make some changes. Start by looking at the most important component of your business – Customers. Who are your “perfect customers”? Do you really know why they choose you over your competitors? The answers may just surprise you. The more that you know about your customers and prospects the easier it is to tune your marketing and sales to their needs. It also makes it much easier to build your one page business plan and ensure that it is implemented consistently across the whole organisation.
It’s not always easy to see your own organisation through your customers eyes. That’s where I can help. This website has lots of free to download white papers, articles, case studies, blogs, tips and ideas to help you make your Marketing and Sales more effective and to achieve your business objectives.
There is a gap between how organisations think customer rate them and how customers actually rate them. This white paper highlight just how big the gap can be and what to do about it.