Which marketing tools are best for closing sales?
Malcolm says
I recently carried out a survey of over 60 companies that asked which marketing tools are best for acquiring new customers. In #1 slot was Face to face networking. In #2 & #3 slots were Partners & agencies and Articles & white papers.
As we know many prospects use their perception of Relationship, Expertise and Trust (RET) to help select suppliers. The top 3 certainly help support this view.
By comparison the bottom three marketing tools were: Call centres, Price cuts and Cold calling. None of these are very likely to help anyone’s RET rating.
We carry out RET customer surveys for individual clients and while results do vary the results of this multi company survey are pretty consistent. I can certainly see that RET is becoming increasing important to prospects as the economic environment becomes harsher. Hence the increased drive to be more customer focused in everything that we do.
To read more about the survey results on the best marketing tools visit www.simpleplans.co.uk/7.HTML Be interesting to hear if you get similar results.