Examples of effective Vision and Mission statements?
Malcolm says:
I’ve discovered that vision and mission statements can sometimes bring more confusion than clarity. Many people don’t understand the difference between the two and things like tag lines add to the problem. All organisations need some type of touchstone to test the validity of plans and ideas and some “curb stones” that will guide decision making across the organisation. I’ve found in many cases the effective term is the Purpose of the organisation. It’s what people understand.
I’ve listed before a few examples that I’ve developed for some of my clients. Looking at them raw like this only tells part of the story and you need the context to see their full value. (Call me if you want more background).
Building strong dependable vehicles for the community
Supplier of fire engines and other vehicles
Making media work for Retail
Specialist media company
The right supplies to the right location
Medical supplies logistics
Software to simplify real time back office processes
Specialist software company
Hands on training for hands on people
Training company specialising in engineering apprenticeships
Finding the right people with the right technology skills
Niche recruitment company
Here are a few more that I wish I’d help create.
The ultimate driving machine
BMW
Proclaim to all peoples the everlasting gospel in the context of the three angels’ messages of Revelation 14:6-12, leading them to accept Jesus as personal Saviour and to unite with His church, and nurturing them in preparation for His soon return.
Our core purpose is to create value for customers to earn their lifetime loyalty
Tesco