Comments on: How do I avoid having to cut the Marketing budget? http://malcolmsays.co.uk/2009/10/22/how-do-i-avoid-having-to-cut-the-marketing-budget/ Malcolm's answers to your questions about customers Wed, 08 Feb 2012 07:52:37 +0000 http://wordpress.org/?v=2.2.1 By: Stephen Smyth http://malcolmsays.co.uk/2009/10/22/how-do-i-avoid-having-to-cut-the-marketing-budget/#comment-233 Stephen Smyth Tue, 02 Mar 2010 19:23:03 +0000 http://malcolmsays.co.uk/2009/10/22/how-do-i-avoid-having-to-cut-the-marketing-budget/#comment-233 I did this very thing in my time at AXA. Saved 75% of the marketing spend, by moving away from paper based communications to electronic. Now I'm doing the same at ATG as you know Malcolm. And achieving a 34% ROI whilst doing that. If Marketers take charge, business booms, it's when they are ignored that the challenges start. So speak up and persuade the Board. I did this very thing in my time at AXA. Saved 75% of the marketing spend, by moving away from paper based communications to electronic.

Now I’m doing the same at ATG as you know Malcolm. And achieving a 34% ROI whilst doing that.

If Marketers take charge, business booms, it’s when they are ignored that the challenges start.

So speak up and persuade the Board.

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